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Your keywords suck and are outdated

Biznology

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! And that’s your fault, man — own up! Let me give you a personal example.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Facebook has currently grown to over 550 million members which is one out of every 3 internet users!

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Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. How many engaged Likes, followers, pinners, and subscribers do you have? Their competitors.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” But it’s not entirely dissimilar either, in spirit or tactic.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Used by businesses across all industries, Google Ads is the top pay-per-click platform on the internet. Your generic keywords could be “building supplies” or “door locks” or “local garage doors.” with 2.71%.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.