The Effective Marketer

OCTOBER 22, 2010

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JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

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AUGUST 23, 2010

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AUGUST 2, 2010

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MAY 7, 2010

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MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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MARCH 24, 2011

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FEBRUARY 22, 2011

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SEPTEMBER 29, 2010

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FEBRUARY 10, 2011

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FEBRUARY 7, 2011

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NOVEMBER 6, 2009

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SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Marketers are good at visual communication, but not necessarily experts with the design tools.

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OCTOBER 5, 2010

On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. When reviewing websites and discussing design elements, you invariably end up drawing all over the whiteboard, asking your designer to come up with some mockups and then annotating those and sending them back.

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OCTOBER 14, 2010

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DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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DECEMBER 8, 2009

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JULY 23, 2010

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JANUARY 3, 2009

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SEPTEMBER 20, 2010

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APRIL 9, 2009

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NOVEMBER 30, 2009

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AUGUST 5, 2010

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NOVEMBER 16, 2009

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NOVEMBER 29, 2010

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MARCH 10, 2011

You can follow any responses to this entry through the RSS 2.0 Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. United States License.

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MAY 10, 2010

You can follow any responses to this entry through the RSS 2.0 One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

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JANUARY 11, 2010

You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Good luck in your email marketing selection process!

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FEBRUARY 14, 2009

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MAY 18, 2010

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NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. You can follow any responses to this entry through the RSS 2.0 And not surprisingly, the judge dismissed it. So this should be the end, right?

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AUGUST 14, 2009

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MAY 9, 2011

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.

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JULY 29, 2009

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NOVEMBER 4, 2009

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OCTOBER 21, 2009

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FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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