How to Get Smart About Retargeting Ads
Sharpspring
AUGUST 17, 2021
Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. One chief problem is that many PPC platforms will simply serve the ads according to your audience, with no way of distinguishing qualified leads from unqualified ones. The True Costs of Paid Advertising.
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