Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Add some marketing and PR. Up your digital PR strategy to get quotes in articles on high-quality sites, etc.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Here are the top five benefits of a MAT release. What is branded content? Learn more about branded content!

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

ClearVoice

MARCH 8, 2019

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. After a few years, she decided to make the move to public relations, where she discovered she could flex her writing muscles through various media. “

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100