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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.)

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. The more publicity, the better. Publicity generates revenue.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] The reason they come to Social-Ally or an agency like mine is because what they get for that money up front is PR garbage.

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Add some marketing and PR. What is off-page optimization?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). What Works ( Vendor Government PR Trends Spending Release ).

Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. Every time I chose a topic to focus on there would be a whole new slew of people contacting me telling me it was so honest and relatable,” she continues. “I In addition to maintaining her own blog, she also pens for a number of online publications, including PopSugar, Scary Mommy , TODAY Parents and others.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.