Contently

DECEMBER 8, 2016

The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. Now, advertisers can be much more direct. It raked in $1.2

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? 7 Benefits of CTV Advertising . And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. A common misconception is that GDPR isn’t applicable to advertisers if they don’t have a business presence within the EU. The End of Net Neutrality.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to eMarketer , 93% of video watchers in India watch Youtube. According to the Pew Research Center , 73% of the adults in the U.S. use YouTube, making it is the most popular online platform in America.

Youtube 64

Youtube Statistics B2B Marketing B2B 64