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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. While traditional advertising methods , such as print ads and direct mail, can have high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

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Everything You Need to Know About Data-Driven Marketing

Meerkat Marketing

These tools can be used to track website traffic, social media engagement, email open rates, and conversion rates. Marketing automation platforms like Hubspot , Pardot and Marketo are designed to help organizations automate repetitive tasks and streamline marketing efforts.

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6 Must-Track B2B Email Marketing KPIs

Lake One

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Our friends at HubSpot say contact list cleanup is a must and we agree. What is open rate? Open rate is the percentage of recipients that open a given email. Click-Through-Rate.

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7 Best Practices For B2B Video Marketing

Valasys

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . From our experience, campaigns frequently generate 50%+ email open rates and 40%+ CTRs.