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Marketing in the Age of Disruption

Marketing Insider Group

2006: Facebook debuts. Digital, social, and mobile technology would seem immature in most situations. If you ask most people, including CEOs, what market is , they’d probably say ads. Yet, companies still spend millions or even billions on traditional advertising or brand marketing. It’s only been 17 years.

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The new identity landscape: A marketer’s guide

Martech

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Facebook Simplifies Advertising Options

LeadSquared

Did you know that Facebook has a whopping 27 different types of ads? Confusing as it sounds, this sure might land a marketer visiting Facebook for the first time in a dilemma. But, fret not, Facebook has decided to simplify its ads and the changes will be rolled out over the next few months. What will be added?

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.

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How to use Data to improve B2B Personalization in 2020

Valasys

According to TJ Claridge, Senior Manager for Analytics at Merkle , Customer Experience will be a key brand differentiator for organizations in the year 2020. The frequency of duplicated listings was 28%, reveals data from seoClarity.