illumin
MAY 21, 2024
Find out why and how you can take part in this trend. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. Here’s everything you need to know about this booming trend. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic.
Choozle
MARCH 27, 2024
According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. The good news?
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Inbox Insight
MAY 24, 2022
To help you master the world of multi channel we’ve put together a list of the most common key terms, concepts and acronyms that you’ll likely come across with increasing frequency, as more businesses adopt a multi channel approach in their B2B marketing strategies…. PPC – Pay Per Click. PR – Public Relations.
ClickZ
OCTOBER 12, 2020
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV. Especially the U.K.,
Golden Spiral
DECEMBER 22, 2021
Once you know what you’re tracking, you can see trends. Once you have team buy-in on the KPI language, create a custom dashboard to report on each one at a frequency your team needs. You’ll be tracking click-throughs from email and display ads, form conversions, and travel through the buyer’s journey. Where did they come from?
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. I predict this trend will continue to rise in 2018 and beyond. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results.
Valasys
SEPTEMBER 4, 2019
Apart from the direct visits on the website URL, organic visits & display advertising ads are often two other major drivers of the website traffic. The main question for the marketers is how to allocate the budget for ad campaigns on each of the social media channels & whether being on all of them at the same time serves the purpose.
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