article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. The good news?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

Podcast ads have produced excellent results for sponsors. According to Midroll , 61% of podcast listeners say they bought something after hearing an ad, and podcast ads drive two to three times more engagement than radio ads. Ads read by the host perform better than third-party ads.

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers.

article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers.

article thumbnail

How to Harness the Power of Podcast Advertising

QuanticMind

How much do podcast ads cost?” And, of course, “How can I place my ads on that podcast dedicated to pens?!” US podcast ad spending is forecast to increase by 15.7% For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played. How Much Are Podcast Ads?