Marketing Insider Group
OCTOBER 27, 2020
Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. You’ll put all this together into a content calendar and commit to a cadence of publishing. However, research on blog frequency suggests that the magic number is 11. They also do a great job of being ad blind.
Sprout Social
APRIL 26, 2023
What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Impressions?
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Oktopost
MARCH 23, 2022
It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. You might think you have don’t have the time or the bandwidth, but I’m going to show you how you can be balance things. Employee advocacy is probably already on your radar.
Martech Advisor
AUGUST 27, 2019
As consumers of digital content ourselves, we’ve all had the feeling of being overserved in terms of ad frequency or underestimated in terms of ad messaging. Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption.
DivvyHQ
APRIL 18, 2019
Fast forward a year…I check in with customers to see how things are going. The frequencies to which you will create that content for each channel (a.k.a. Your customers have needs and care about certain topics. Production Guide Posts – Content Quality, Frequency & Consistency. your editorial schedule).
Parse.ly
AUGUST 25, 2022
customers to learn how they actually use our product alongside GA to find and act on the data they need. to editors, journalists, marketers, and others who create and publish content so they can log in and look at what is (and isn’t) working. beat in areas like tracking search terms and ad spend. Table of contents. Team inertia.
SmartBug Media
NOVEMBER 21, 2019
While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. It's best if these communications come from the company in general or a specific person who isn't having day-to-day interactions with customers, so it serves as an outside check-in.
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