Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email open rate. Top line response rate. For a cold outreach Sequence, expect a 12% response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

ClickZ

AUGUST 27, 2020

This helps ensure you get the best response rate while not isolating or annoying your users. Marketers can use push notifications to better leverage their website traffic, just as they would with retargeted ads, by keeping the following in mind: What? Facebook/Google ads). Landing page URL. Banner image. Source: iZooto.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Inbox Insight

MAY 24, 2024

Get specifics on frequency, depth, and format How will you track lead quality, response rate, sales velocity, and downstream conversion events? Can you share benchmark data on your performance versus competitors? This allows you to track ROI and optimize future efforts.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Marketing Interactions

MAY 21, 2018

According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. We pat ourselves on the back if we beat the benchmarks, even though the response rate is still dismal. Return visits/frequency. What type of feedback are they adding when they share your content?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Hubspot

JANUARY 10, 2011

Mistake #4: Frequency Decisions Made for the Wrong Reason - Marketers are in a constant battle on the matter of frequency. Mistake #10: Repeating Ad Types - Banner blindness in email newsletters is more prevalent than ever. We’ve updated portions of it with data from MarketingSherpa's 2011 Email Marketing Benchmark Report.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

Marketing Insider Group

JANUARY 9, 2024

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. It’s worth noting: The tactics employed and the frequency of touches will depend on the solutions you sell and the buying cycle of the prospect. Build a Buyer’s Journey Map Marketing can take you on a long hike.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150