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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?

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8 Product Page Tips to Increase Traffic and Conversions

Convert

You can share press releases about specific products or offer to write guest posts. To access these offers, you can ask site visitors to sign up for your email newsletter. As you can see from the following screenshot, ActiveCampaign asks for an email address in exchange for the free trial. Image Source.

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3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

At the end of 2017, the two tech giants accounted for 90% of ad revenue on the internet. This year, the pendulum has begun to swing the other way thanks to Facebook's information scandal , which prompted both platforms to clean up their ad space and data management practices. And they're right.

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What Are Website Traffic Exchange Sites? (And Why You Shouldn't Use Them)

Hubspot

Website traffic exchange sites offer a supposedly speedy solution to deliver increased impressions and help your click-throughs climb the charts, but as noted by Google , they also come with significant risk “because they may lead to invalid clicks or impressions and result in your account being disabled.”. What is a Website Traffic Exchange?

Traffic 101
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5 Golden Rules for Your Next Content Marketing Hire

Contently

I need someone who really knows ad tech,” she said. “No I encounter this exchange in just about every hiring conversation. You can absolutely teach someone everything they need to know about ad tech or martech or content marketing. No you don’t,” I said. It’s much harder to teach someone how to write.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing. Sessions (e.g.

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

Websites, blogs, podcasts, emails, ebooks, social media posts, videos… the list goes on (in more detail way down below). Through the exchange of information, your brand builds trust with another brand by enriching the conversation. You provide something of value in exchange for their attention. Press release.