Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Seems like this is often the result of some strange need have to want to work with multiple agencies at one time. I've recently had a friend (corp.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JULY 7, 2008

2) Including your agency partners in the workshop can be extremely useful: Likely not a good solution in all scenarios, but I had one client include their agency partners in the workshop and I thought it went brilliantly. The answer is NOT always social media/community - that would be another warning sign if it was.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ive founded 5 companies, and spent 15 years running digital marketing agencies. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

JANUARY 23, 2024

Every week, Litmus’ content team takes turns to share what’s got them buzzed in email marketing—from Litmus and the wider community. We’ve got a veritable library packed full of ebooks and reports that I still haven’t fully read. I couldn’t go without also giving Litmus Weekly a shout out here, too. Now that you’re inspired, what’s next?

Examples 88

Examples VALS Newsletter Design 88

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. If creating these materials stretches them too thin, consider teaming up with a content agency well-versed in ABM best practices. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 120

Social Media Paid Content Media Webinar Metrics 120