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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. A boost to the sense of agency and morale all around. They can be cultural.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. What I’ve found is that most of us have conditioned our brains and have formed habits that preclude us from success. Most of us have conditioned our brains & formed habits that preclude us from success, says @JoePulizzi.

Planning 101
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What is DSP and how does it work?

Valasys

A Demand-Side Platform (DSP) is like a smart shopping assistant for advertisers in the online ad world. It helps them buy ad space across the internet quickly and efficiently. Imagine you’re at a huge online marketplace, and you want to buy ads to promote your product. The DSP also helps you bid on those ad spots.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Work With Us What Is Programmatic Advertising?

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Top 6 Benefits of Programmatic Advertising

Single Grain

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. These ads also help to bypass ad-blocking software.

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9 call analytics platforms for marketing teams to consider

Martech

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI.