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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. eMarketing Association Network. Final Thoughts.

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What Are The Different Types of Contact Center? (And Which One Is Right For You?)

TrustRadius Marketing

There are a range of different types of call or contact centers that may be more or less appropriate for your business: Call Centers Contact Centers Inbound Centers Outbound Centers. Not all contact center technology is equipped for the full range of call center activities.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Here, you can see some vital statistics about your existing followers including their age range, gender and location. Participating in the right conversations can help you get noticed by the right people. Use social listening tools from Sprout to discover trending conversations in your industry and about your brand.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

You track the metrics and select ranges (some sort of benchmark) that signify ideal performance. You can then weigh the tracked metrics against those ranges to evaluate performance. When a metric is within the range, you know you’re on course to reach your targets. Conversion/Win Rate.

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Integrations with a range of third-party martech, adtech, CRM and chat systems including Salesforce CRM, Adobe Analytics, Google Ads and HubSpot.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

For groups that have active conversations happening daily and a publishing platform built in, LinkedIn is a great place to start if you’re just beginning to use social media as part of your content marketing plan. . Takeaway : Surprise! The companies putting more money into content marketing also get better returns.

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How to set up a successful Twitter advertising campaign

Sprout Social

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

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