Apollo

JUNE 4, 2019

This lesson can take some time if you don’t have your conversion data and you want to be certain of your processes. If you already know your goals and either use our benchmark data or have your own conversion metrics handy, you will be able to complete it quickly. Click here to go the Lesson 2: Repository (blog dropping 6/6!).

Ideal Customer Profiles 45

Ideal Customer Profiles Resource Management Work Management Advertising Benchmark 45

Adobe Experience Cloud Blog

AUGUST 4, 2015

During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Golden Spiral

NOVEMBER 8, 2018

Their website isn’t very active and it’s been a couple of years since they’ve updated it. You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. This is by far the most common conversation we have when discussing a website redo. Myth or best practice?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions. What Is Social Proof and How Does it Help With Conversions? And achieving these goals is much easier with the right tools.

Tools 68

Tools Work Management Marketing Management Best Practices 68

EveryoneSocial

FEBRUARY 1, 2021

You will want to choose the social networks that are most likely to connect with your target audience, provide the most value, and fit with your content marketing style. In fact, 97% of B2B marketers use LinkedIn for content marketing, and it ranks #1 among all social networks for content distribution. billion daily active users.

Social Media 52

Social Media Webinar Metrics Media B2B 52

SnapApp

DECEMBER 5, 2016

Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. Rather than churning out short-form pieces of content, consider investing more time in longer, more in-depth pieces of content that deliver higher value to your audience. Orbit Media Studios.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48