Act-On B2B Thought Leadership Differentiation Sales Cycle 
Mereo
MARCH 21, 2024
A multi-national software provider’s sales cycles was running 12-18 months on average. When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. To say deal velocity was slow would be an understatement.
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?
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ClearVoice
JANUARY 26, 2024
Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. Let’s start with the business brass tacks. Here’s an example from ClearVoice’s marketing.
ClearVoice
JANUARY 14, 2021
When you envision the act of selling online, experts suggest you should do so in a holistic and all-encompassing way. We’ll come back to this notion of reducing friction along the sales cycle, but first, here’s your next step. The same principles ring true now, in the age of Web 4.0 Every business has a thesis. It’s the ‘what.’.
6sense
JANUARY 20, 2022
This is why 6sense is leading what we’re calling the RevTech Revolution – the convergence of martech and salestech that’s revolutionizing the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. It just doesn’t happen. And yet, it was happening to us. . It requires a movement. .
ClearVoice
JANUARY 14, 2021
When you envision the act of selling online, experts suggest you should do so in a holistic and all-encompassing way. We’ll come back to this notion of reducing friction along the sales cycle, but first, here’s your next step. The same principles ring true now, in the age of Web 4.0 Every business has a thesis. It’s the ‘what.’.
Pam Didner
JANUARY 1, 2021
I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Best B2B Marketing Conferences in 2021.
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