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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How long should your ad text be?

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How much does acquiring a customer cost?

Martech

This can generate leads, conversions, sales, and eventually lifetime value. He offered the example of an ad campaign where five different channels were engaged. Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. The standalone figure is meaningless without a context.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How long should your ad text be?

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The Best Offer Types for Facebook and LinkedIn Campaigns

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What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. First, what’s an offer type?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Net new users (By Source). .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. And when your lead-generation efficiency slows down, your sales take a hit. The majority of companies that are running lead-generation activities are sending all their leads into a CRM system.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. It acts as a digital middleman. Several optimizations may be needed to your ad to ensure success. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.