article thumbnail

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Customer Acquisition Cost (CAC) Not a big surprise, right? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. A simple way to calculate ROMI is to compare revenue gains with the marketing investment.

article thumbnail

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Net Promoter Score (NPS). Customer Acquisition Cost (CAC). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Revenue Growth. Brand Loyalty (repeat visits). SERP Position Zero.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Virtual Event Marketing Benefits B2B Businesses

Valasys

Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. Thus, with fewer expenses for lead acquisition and maximized reach and indulgence the overall revenue for the marketers is optimized. Wrapping Things Up.

article thumbnail

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Brands in the recovery phase of “omnichannel reputation management” are the ones that have probably been hit through bad reviews & need to substantiate some serious self-promotion & good marketing to win over the trust of their prospects & customers & undo the damage being done. Wrapping It Up.

article thumbnail

How to Define & Measure Social KPIs – Part 4

Valasys

Cost per Acquisition (CPA): CPA is the average amount of money spent on acquiring a customer through the paid LinkedIn ad campaigns. However, how to set the Social Media KPIs, remains the question that bothers the marketers. In general, a lower CPA may be associated with a higher ROI.

article thumbnail

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

That could mean without overspending on customer acquisition or simply understanding who might buy on a whim or who might need a sweeter deal. Brand evangelists are so named because of the zealous ways they promote brands they love (or are paid to say they love). ICP: Ideal Customer Profile.

article thumbnail

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. Consequently, this also promotes the omnichannel brand resonance.