The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Oracle isn’t very creative with product names.)

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2010

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system. Finally, we come to Web marketing companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Content recommedations from Evri. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JANUARY 18, 2015

There’s some investment on the Data layer in data gathering vendors, especially along the lines of acquisitions by big companies (Oracle/Datalogix, D&B/NetProspex, etc.). Similarly, most recent investment on the Delivery layer has been acquisitions (IBM/Silverpop, Oracle/Responsys, Teradata/Appoxee, etc.),

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

SalesIntel

FEBRUARY 28, 2024

5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations. ZoomInfo’s content profiles include certifications, work history, internet mentions, job tasks, and social media profiles. There is a limit to how many mid-market buyers are available to you.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. I haven’t talked to you since the acquisition.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Dan Brackett: Our team at Goodyear is fairly new to having all of these digital acquisition responsibilities, maybe only a year and a half old. Some of it’s already written, and we have a lot more in the queue.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40