Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 120

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Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 134

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chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

Enterprise Management 123

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Thinkers360

MAY 25, 2024

Join Enterprise Lite to work with all of these Emerging Technology influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Mehmet Yildiz Score: 53.88

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.

Enterprise Management 69

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Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 111

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Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Brian Reid Score: 68.81

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Enterprise Management 143

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Thinkers360

APRIL 20, 2024

Join Enterprise Lite to work with all of these Retail influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 19 Ahmad M. 19 Ahmad M. 19 Ahmad M.

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Thinkers360

MAY 6, 2024

Join Enterprise Lite to work with all of these Future of Work influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Score: 35.53 16 Professor M.S.

B2B Thought Leadership 126

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Hubspot

DECEMBER 12, 2019

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

Consulting 79

Consulting Enterprise Management Work Management Marketing Management 79

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 98

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Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 121

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Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director. Read more here.

Enterprise Management 114

Enterprise Management Work Management Account Based Marketing Marketing Management 114

Martech

DECEMBER 5, 2022

In some cases, an enterprise will want to take a hybrid approach. Many suite vendors — SAP, Adobe, Oracle, Salesforce and Microsoft — sell broad marketing suites supported (to varying degrees) by an optional CDP they fervently wish you to license. Some consultants and analysts push this approach, too. In your inbox.

Enterprise Management 98

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Thinkers360

MARCH 1, 2024

Join Enterprise Lite to work with all of these Education influencers! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123

Martech Advisor

DECEMBER 23, 2019

Martech product companies are looking to build out complete platforms to provide comprehensive solutions. Customer data platforms (CDPs) are becoming an important piece of these marketing clouds. What are the recent acquisitions in the CDP space and how do they impact marketers? Let's take our own behavior as buyers.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. In early March, HubSpot announced a new tool that leverages AI functionality within their platform, useful for portal research, market research, writing copy and more.

Enterprise Management 107

Enterprise Management Lead Scoring Lead Ranking Work Management 107

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

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Thinkers360

APRIL 28, 2024

Join Enterprise Lite to work with all of these Personal Branding influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 29 Gabor A.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

The Point

MARCH 3, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

Thinkers360

MAY 13, 2024

Join Enterprise Lite to work with all of these Ecosystems influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Contact Yvette Bethel Score: 46.03

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. To begin, go to QuickBooks or your bookkeeping software. Column D – Acquisition Channel. In Column A, type in “Marketing Spend”. 12 Month Marketing Spend: $ 40 0,000

Enterprise Management 78

Enterprise Management Work Management Marketing Management Analysis 78

nDash

OCTOBER 26, 2020

Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Performance management. Area of expertise: Talent acquisition. Hiring solutions . Office management . Management consulting . Workplace wellness . Press release.

Marketing Budget 98

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Thinkers360

MAY 18, 2024

Join Enterprise Lite to work with all of these Lean Startup influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 5 Dr. Joybert Javnyuy Score: 49.75

Startups 64

Startups B2B Thought Leadership Thought Leadership Lead Scoring 64

Thinkers360

FEBRUARY 16, 2024

Join Enterprise Lite to work with all of these Supply Chain influencers! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 16 Iyad Aldalooj Penny Software Contact Iyad Aldalooj Score: 38.40 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these Legal & IP influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 4 Patrick J. Score: 58.84

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. Data Modeling and Scoring: Our dedicated data services managers can support your custom data delivery and data modeling needs.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Nehcole Felix – Customer Success Manager. I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. Cloud service solutions and protections.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Thinkers360

APRIL 7, 2024

Join Enterprise Lite to work with all of these Diversity and Inclusion influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Jones EyeMail Inc.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

MARCH 16, 2024

Join Enterprise Lite to work with all of these Security influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130