Remove acquisition television vendor
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Google’s Privacy Sandbox: What you need to know

Martech

Other tactics will be needed to support acquisition. Another agnostic player is Optable, the data collaboration and clean room vendor that was created in conscious anticipation of the deprecation of third-party cookies on Chrome. “We But there are new forms of contextual advertising out there.

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Bringing your ABM strategy to the world of CTV

Martech

“What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. These data prove valuable to marketers and their technology partners at every stage, as they can drive insights that lead to smarter and more efficient customer awareness and acquisition.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. It has also forged relationships with key publishers and strategic partnerships for access to syndicated outcomes datasets to improve data collection for clients.

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12 Essential Media Planning Tools

Hubspot

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. name a few.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” Internet ads now account for 21% of all advertising dollars, second only to television at 40%. (