Inbox Insight
DECEMBER 8, 2023
Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?
Martech
MARCH 27, 2024
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.
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Marketing Insider Group
DECEMBER 2, 2020
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection.
Oktopost
APRIL 29, 2024
Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Don’t miss this must-attend session.
SalesIntel
JANUARY 21, 2022
.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Know Your Potential Customer’s Intent.
Martech
SEPTEMBER 24, 2021
Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. Types of account targeting. What ABM tools do.
Advertiser: ZoomInfo
Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition
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