The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent signals emanate from buyers’ interactions with content.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. And before that he created and co-founded the popular marketing automation software Marketo. The result: Demandbase One , the most comprehensive ABM platform in the industry. And the market started to recognize: You need this.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DealSignal

FEBRUARY 28, 2018

So basing the entire model on what can actually be engaged seems fundamental, but is surprisingly missing from many marketing organizations.”. Enter ABM and the new Demand Waterfall. Potential pitfalls to effective marketing planning. “If What if you under-estimate (too few accounts & contacts)?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61