Madison Logic

MARCH 1, 2023

To meet the growing demands of today’s challenging and complex marketplace, marketers need to increase accounts engagement and accelerate conversion across the sales cycle through a unified, multi-channel approach. LinkedIn Ads integrates with other ABM platforms, like Madison Logic.

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Madison Logic

MAY 3, 2022

Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Identify and Prioritize Your Target Accounts for LinkedIn. Every great ABM campaign starts with a prioritized target account list.

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Madison Logic

JUNE 14, 2023

Rachel introduced the idea of account-based marketing (ABM) to the company to help the team reach their niche and nuanced audiences without wasting resources and dollars. The ML Platform is a reliable source of account-level activity information used to optimize their ABM strategy. million in their pipeline.

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Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. They needed to understand how to improve the performance of their overall ABM strategy and demonstrate ROI.

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Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

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Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.

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KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. LinkedIn, Twitter. LinkedIn , Twitter. HubSpot is a CRM platform widely used by B2B marketers.

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ABM in Action

MAY 22, 2023

LinkedIn Sales Solutions ’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. This enables sellers to laser in on prospects most likely to take a meeting based on their persona and connection.

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Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. A Step-by-Step Guide for Integrating LinkedIn with the ML Platform We’ve made the integration with the LinkedIn Ads API simple and easy for clients running media with both Madison Logic AND LinkedIn.

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Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Which Channels to Include in Your ABM Strategy?

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Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. To me, it is almost like a play.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

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The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

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Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

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Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

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Strategic-IC

APRIL 29, 2021

What do you mean that ABM is not available to everyone? Quite simply, ABM as a strategy is not suitable for every company, every product and every market. But when it comes to complex sales, ABM can completely transform the ways in which you connect and interact with customers and prospects. Aim to ‘demystify’ ABM?.

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DemandBase

AUGUST 10, 2020

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. As we look into the future, it’s essential to keep a few things top of mind: the second quarter, our pivot to The ABM Innovation Tour, and how we plan to keep our ABM innovation on the digital road.

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Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. That deep alignment with Sales. But when we asked the ABM community: “What is the hardest part of ABM?” Aligning with Sales - As a marketer, switching to a Sales mindset.

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Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

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Madison Logic

OCTOBER 26, 2022

Account-based marketing (ABM) is a strategy that B2B organizations use to target high-value accounts that accelerate pipeline and revenue growth. Successful ABM requires understanding your best-fit customers and providing a robust customer experience that secures the most value. . .” – Iron Man. It is the North Star of ABM. .

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Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

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Madison Logic

JANUARY 12, 2023

Account-based marketing (ABM) is no longer a strategy that marketers can ignore. . While ABM is not a new practice, ITSMA research finds that 50% of ABM programs are in the expanding or embedding stages, which tells us that marketers are still working through some growing pains when launching their ABM campaigns. .

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PureB2B

MAY 30, 2022

This is exactly what account-based marketing (ABM) makes possible. By aligning sales and marketing, ABM can promote long-term growth to complement the more old-school sales values of short-term lead generation. Studies have found that over 70% of B2B marketers use ABM-focused strategies.

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Hubspot

MAY 19, 2020

And when we look at high-value B2B deals — with longer sales cycles, more decision-makers, and stiffer competition — the experience seems decades behind the times. And weren't they all promised that ABM would solve this problem ? Understanding ABM. Myth #1: ABM is Exclusively for Marketers. How do we explain this?

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Content4Demand

NOVEMBER 10, 2020

When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans. Here are the six key ABM lessons they learned that may help you with your own ABM program. Your webinars should reach the right people at the right time.

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PureB2B

MAY 25, 2021

No matter where we are, our reputation, influence, and status are is now being rated into measurable scores from LinkedIn to TikTok. ABM and trust. Account-based marketing (ABM) presents companies with the opportunity to communicate trust. But what does ABM have to do with trust? ABM success stories.

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PureB2B

MAY 25, 2021

No matter where we are, our reputation, influence, and statusare is now being rated into measurable scores from LinkedIn to TikTok. ABM and trust. Account-based marketing (ABM) presents companies with the opportunity to communicate trust. But what does ABM have to do with trust? ABM success stories.

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Account Based Marketing ABM Trust Marketing B2B Sales 62

DiscoverOrg

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Account-Based Sales Development. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? And in context with the shift in sales cycles, “You can’t wait a year to see results [in ABE].”.

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Hinge Marketing

MAY 23, 2019

This is where ABM can help. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment. This is why a B2B, account-based marketing (ABM) strategy must be a priority for you.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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SmarkLabs

FEBRUARY 24, 2020

In case you haven’t noticed by now, account-based marketing, or ABM, falls into the latter category. ABM, however, is focused on targeting specific prospects and existing accounts. In 2018, the ABM Leadership Alliance reported that 80% of survey respondents were less than two years into their ABM implementation.

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Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format.

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Lake One

JULY 23, 2020

If you’re in any type of sales or marketing role, chances are you’ve heard of account based marketing or ABM for short. You may even be using an ABM strategy currently, which means you likely already know the what and why behind ABM. ABM (account based marketing) is a focused growth strategy. Quick recap.

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Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

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Oktopost

APRIL 28, 2024

In fact, 75% of B2B buyers are using social media to research solutions, and sales teams can use social media platforms to engage with them online. The main platform for professionals, of course, is through LinkedIn. In fact, 56% of sales reps use social media to find new prospects.

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