DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. A Practitioner's Guide to ABM . Save this eBook for later. Download eBook. Additional Resources.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Unbound B2B

FEBRUARY 6, 2023

ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? One of my favorite projects was a comprehensive ABM glossary.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

APRIL 9, 2019

Using a tool like the Demandbase ABM Platform , you can deliver these insights by adding the Demandbase Tag to your site (which you can do through a tag manager) and setting up your profile and audiences. appeared first on Account-Based Marketing – Demandbase. Are you still listening to it? What it takes.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

DemandBase

AUGUST 2, 2019

We’ve been exploring the ABM tactics you can implement to create customized experiences. With a focus on content tagging, a CMS, and a bit of development, you can filter, sort, or feature the content that will be most interesting to for your visitor. Want to learn more about how Demandbase can help you?

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

Pam Didner

APRIL 30, 2019

Tag them in products, geos, keywords, technologies, content formats, and other categories that salespeople use to search content. Nowadays, some platforms offer auto-tagging which makes marketers’ jobs easy. Many manufacturing marketers probably have done ABM with their sales team without knowing it’s ABM.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

AUGUST 9, 2021

Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1. Demandbase does it by plugging into the B2B advertising bidstream for over 2 million sites (close to 500 billion content events a month). Some technology vendors just read site page meta tags. How does intent data work?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

ClickZ

JUNE 17, 2020

AEM uses AI to perform what they call “content intelligence” — which automates actions involved in content creation and deployment like tagging, cropping, and content personalization to deliver custom messaging to different audiences. 5: Demandbase: Account-based marketing (ABM) platform. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

TrustRadius Marketing

MAY 31, 2022

Not knowing the final price tag can be frustrating for buyers. Demandbase Sales Intelligence Cloud (formerly InsideView). Demandbase intends to help sales and marketing teams identify prospective B2B customers. Based on the cloud, Demandbase offers a single go-to-market package called Demandbase One.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

DiscoverOrg

SEPTEMBER 14, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Is your product or service a good candidate for ABM ? Have a relatively small target market.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). Is your product or service a good candidate for ABM ? Have a relatively small target market.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

MAY 28, 2020

Similarly, add accurate video tags so your videos are shown to the right people. ABM software platform Demandbase posts interviews with experts like Matt Heinz on their Facebook page. Post Long Videos: Most videos are under two minutes, but it’s a myth that longer videos don’t work well , says Facebook. Click the menu icon.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

MAY 28, 2020

Similarly, add accurate video tags so your videos are shown to the right people. The clearer the title and the thumbnail are about what the video promises, the more likely it is to be clicked and the more likely viewers are to continue watching. If it’s interesting to your audience, it’s interesting to Facebook’s algorithm.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. According to ITSMA, 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach. ABM was the buzzword for 2016, but don’t think it’s going to fall off in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62