ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Use past data in combination with buyer intent data to level up your retention effort, focusing on existing customers to upsell and cross-sell new products to them?

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Terminus

APRIL 30, 2019

As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. To get you up to speed on account-based lingo, we’ve compiled a glossary of common ABM terms you need to know before you launch your own ABM program. Cross-Sell and Upsell. Land and Expand.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

DealSignal

NOVEMBER 3, 2020

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. B2B intent data is no silver bullet, but still a helpful tool. How to use intent data wisely. How to use intent data wisely.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

QuanticMind

JANUARY 21, 2020

The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. ABM instead distributes more time, money, and energy to different stages of the customer experience, including lead generation, acquisition, post-sales, and success. Some examples of important data for ABM include: .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. It also involves close monitoring and flexibility to readily adapt when things aren’t quite going to plan. Jasdeep Laly, RTB Media Manager.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Terminus

JULY 10, 2020

This high-volume, highly used channel presents a huge opportunity for your ABM strategy. Targeted advertising with 100% accuracy AND a first-party source for relationship data (more on this later). Whether it be by account, sales stage, industry, or even persona, there are many ABM use cases for this functionality. Competitive.

Account Based Marketing 26

Account Based Marketing Advertising Channels Email Marketing Examples 26

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Whether you’re an early adopter of ABM or just venturing into it, there are many mistakes that you could be making that will limit the effectiveness of your strategy.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Engagio

SEPTEMBER 23, 2019

Every organization has different approaches to the way they market and sell — and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful. Example #2: Capturing Intent Surge. Industry: which verticals move best through the funnel?

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

DealSignal

MARCH 7, 2023

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. To understand what’s available, look at intent data in two ways: first-party intent data and third-party intent data.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

DealSignal

JANUARY 25, 2023

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

NOVEMBER 3, 2020

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. B2B intent data is no silver bullet, but still a helpful tool. Choosing an intent data vendor.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52