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4-step lead generation analysis to optimize sales conversion

Markempa

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. What type of leads works best for Sales in their opinion? I’ll review the basics of reviewing your demand generation funnel.

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Sales Pipeline Radio, Episode 263: Q & A with Geoff Webb @isolvedhcm

Heinz Marketing

Hey, listen, you know what’s better than eight-minute abs, seven-minute abs, seven minutes. And then the second part is really the sort of consumerization of technology where people will test things out themselves, bring it into the workplace, show somebody, a small group starts to use it, and suddenly that explodes.

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Five Facebook Tips for Small Businesses

Paul Gillin

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. It’s easier to test results that way, too. Tip #2: Make your offer shareable.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 40)

Convert

What inspired you to get into testing & optimization? I ended up in testing & optimization largely by accident. They had built one of the very first AB testing tools. This was back in 2012 so AB testing was a very new and niche thing for any business to be doing. I loved it immediately.

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?