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Email Marketing Guide: Lessons Learned From 1 Million Emails

Rev

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Email marketing is all about continually improving your message, how?

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Google Trends.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

uses conversion optimization tactics, just like you should, even on our home page: Conversion optimization is important because without any conversions, your traffic will pass through your site like water leaking out of a bucket. Why Conversions Are Critical. Have you bought anything online recently? This is a conversion too.

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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

Abiding by the legal guidelines of The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as other recent moves from Silicon Valley giants, is important, not just for legal reasons, but because not everyone welcomes personalized marketing messages. We’re here for you!

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . It’s all about opt-in opportunities.