Webbiquity

NOVEMBER 17, 2022

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. And it’s an ongoing process. Test Across Devices and Browsers.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Pam Didner

OCTOBER 22, 2022

Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all. To get started, identify whom you will market to.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Pam Didner

AUGUST 12, 2019

The process of developing a strategic messaging framework is time-consuming and lengthy. Please bear in mind: Messaging is NOT copywriting. Essentially, messaging is the prelude to content creation and copywriting. The messaging framework provides guidance for content creators, copywriters, and designers.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. But it’s also creative, design-heavy, and nuanced, making the skills necessary to succeed in an email marketing position highly diverse.

Email Marketing 237

Email Marketing A/B testing Planning Zoominfo 237

Convert

SEPTEMBER 22, 2021

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Unbounce

JULY 12, 2023

I was chatting with one of our designers the other day. She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. Into business process and decision making.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91