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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. A typical scheme would create A, B, C, and D lead classes, where A leads are best. So what makes Fliptop different from its competitors?

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? This guide will get you started. Buying a B2B List.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

D&B NetProspex. ReachForce. According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC. When the conquering general and his troops could not find the treasure, they consulted the Oracle of Delphi. This is arguably THE most important decision you’ll make.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Digital Audience Research.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

These are companies like Dun & Bradstreet (aka D&B, a company founded in 1841), Hoovers (acquired by D&B over 10 years ago), LexisNexis , and Dow Jones. These are companies like Dun & Bradstreet (aka D&B, a company founded in 1841), Hoovers (acquired by D&B over 10 years ago), LexisNexis , and Dow Jones.