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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Fospha as TikTok’s New Measurement Partner

ClickZ

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

98% of marketers on LinkedIn agree that personalization helps advance customer relationships. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. LinkedIn Pages with complete information get 30% more weekly views than others.

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The power of customer data across the journey: Acquisition

Martech

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Over the next three articles, we’ll explore: The important role data plays across the customer journey.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. Improved Customer-Brand Relationships Every brand wants to establish a personalized connection with its customers, but not everyone can achieve it.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Customеr Lifеtimе Valuе (CLV) – CLV represents thе predicted total revenue a customer еxpеcts to generate throughout their relationship with thе businеss. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS). Advertisers rely on the effectiveness of the publishers to generate conversions.

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Native Advertising: What You Need to Know

Digilant

Is Native Advertising Still Important in 2024? Particularly as third-party cookies vanish in Chrome in 2024, advertisers are going to need powerful ways to remain relevant with their audiences, despite the loss of the ability to track their actions across large portions of their consumer journeys. How Does Native Advertising Work?