Walker Sands

OCTOBER 23, 2023

At RSA, cybersecurity vendors marketed new AI products, while at Black Hat we saw AI in action as vendors demonstrated their generative AI products and solutions. In the past year, I’ve had the privilege to attend three of the top cybersecurity conferences: RSA in the spring , followed by Black Hat and DEF CON in the summer.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 seconds you’ll be hit with 1,141,000 results, the majority of which become irrelevant on search page two. With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. This is a generation of digital natives who want to conduct most of their research anonymously.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

NetLine

AUGUST 20, 2021

As shared in a recent blog , businesses across the globe are being forced to accelerate digital business transformation plans by at least five years through 2024 to survive in a post-COVID-19 world. Said another way, they were attempting to identify their potential buyer’s intent. The Challenge. The Questions.

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

As shared in a recent blog , businesses across the globe are being forced to accelerate digital business transformation plans by at least five years through 2024 to survive in a post-COVID-19 world. Said another way, they were attempting to identify their potential buyer’s intent. The Challenge. The Questions.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Oktopost

FEBRUARY 15, 2024

94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. Plus, a sound studio will have advanced technology and facilities that most in-house marketing teams couldn’t access. Source What is a content creation studio?

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 99

Email Marketing Planning Work Management Marketing Management 99

Sana Commerce

APRIL 25, 2024

Building a winning B2B e-commerce strategy in 2024 and beyond Over an hour, these B2B e-commerce experts shared practical use cases, swapped success stories, and offered actionable advice. Read on to learn how peers are tackling some of the most pressing and widespread B2B digital commerce challenges today.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Building a winning B2B e-commerce strategy in 2024 and beyond Over an hour, these B2B e-commerce experts shared practical use cases, swapped success stories, and offered actionable advice. Read on to learn how peers are tackling some of the most pressing and widespread B2B digital commerce challenges today.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like?

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. In fact, data from the latest Sprout Social Index™ reveals 76% of social marketers say their team’s insights inform other departments like product, sales and recruitment.

Peer-to-peer 96

Peer-to-peer Enterprise Management Work Management Marketing Management 96