2024, Communities and Workshop - B2B Marketing Zone

6 Ways To Try Out the Latest AI and Data Innovations From Salesforce

Salesforce Marketing Cloud

MAY 9, 2024

Plus, you’ll be entered for a chance to win* a Dreamforce 2024 pass or #BuiltWithEinstein T-shirt. Join an AI + Data Community Tour stop Join an in-person or virtual Community Group meetup to get hands-on with Salesforce AI products in a friendly, welcoming environment. Seattle — May 16, 2024 — Register now!

Marketing AI

Marketing AI Peer-to-peer Enterprise Management Communities

Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. This event is near and dear to our hearts, and we love flying out to Scottsdale every year to meet with our B2B community.

Account Based Marketing

Account Based Marketing Peer-to-peer Enterprise Management ABM

Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities

Communities Peer-to-peer Thought Leadership Webinar Metrics

Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer

Peer-to-peer Branding Brand Identity Thought Leadership

Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360

FEBRUARY 23, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !

B2B Thought Leadership

B2B Thought Leadership Consulting Thought Leadership Enterprise Management

Become a Metaverse marketing maven

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. This list is by no means comprehensive but a great place to start your knowledge of these new forms of communication. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns.

Planning

Planning Advertising Agencies Paid Search Agency Mobile Advertising

Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

JANUARY 31, 2024

billion in 2024. They were part of keynote sessions, panel discussions, workshops, etc. Give place to influencers for every part of the activity like workshop, hosting, etc. Shopify gained new users by deriving commitment and authenticity and actively engaging with the community. billion by 2028.

Case Study

Case Study Case Studies Work Management Studies

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

OCTOBER 8, 2015

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. This let attendees find and interact with people they have most in common with, spark conversations, and build their communities.

B2B Marketing

B2B Marketing Advertising Agencies Marketing Management Planning

Inside The Global ABM Conference 2023

B2BMarketing.net

NOVEMBER 6, 2023

This discussion was based on the findings of our recent Propolis Community Sprint and survey on ABM. Workshop: ABM in the context of an account-based growth strategy Joanna Moss from Salesforce and Bev Burgess led this exciting session by examining why an account-based growth strategy is imperative to businesses.

Account Based Marketing

Account Based Marketing ABM Conference Lead Ranking

Getting To Know Kate Nettenstrom, Our New Head of Client Services

Walker Sands

NOVEMBER 20, 2023

I recently asked Kate to share more about her new role, her vision for the Client Services department, and marketing trends for our clients as we look ahead to 2024. Other times, it’s workshopping a teammate’s voiceover and hyping them up before an important call. Plus we got to work with Will Arnett, which was really cool.

Work Management

Work Management Marketing Management Service Advertising Agencies

The Future of Content Marketing: Trends and Predictions for the Next Decade

ClearVoice

SEPTEMBER 18, 2023

Attend industry conferences, webinars, and workshops and engage in online communities. If you need any help making sure you’re set up for 2024, Clearvoice can help. This will expand your knowledge and help you stay informed about the latest developments.

Trends

Trends Content Marketing Webinar Metrics Long Tail Marketing

Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

NOVEMBER 6, 2023

When asked which strategies would result in the most growth for their company, 19% of sales professionals selected improving training and career development opportunities (data from our upcoming 2024 State of Sales Report). Building community in an online setting is much more challenging and requires time and intentional design.

Training

Training Personalization Budget Programs Peer-to-peer

The Metaverse: What it is and why it matters for brands

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Or is it something brands can genuinely take advantage of?

Branding

Branding Brand Identity Internet Marketing Privacy

One Bank Set Out To Close the Racial Wealth Gap — Here’s What Happened

Salesforce Marketing Cloud

AUGUST 31, 2022

It designs banking practices with its community in mind — recognizing the impact systemic inequalities and the traumatic history of racism has had on Black wealth. banks have played an integral role reinforcing racial segregation and blocking the potential for the economic advancement of Black communities. In the U.S.,

Budget Programs

Budget Programs Communities Mobile Marketing Trust Marketing

How to measure what marketing activities are actually driving revenue

MKT1

SEPTEMBER 20, 2023

For a deep dive into forecasting, join my workshop co-hosted by Recalc Academy, who specialize in Spreadsheet training on 10/5. We’ll show you how to use your marketing funnel data in a spreadsheet to forecast and plan—perfect for thinking about 2024 planning. $50.

Multi-Touch Attribution

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools

The Ultimate Guide to Editorial & Holiday Calendar Planning for PR

Brandpoint

SEPTEMBER 19, 2023

Download the 2024 Editorial and Holiday Calendar Here An editorial calendar empowers you to take a proactive approach to your PR endeavors. The articles highlight volunteer-led recycling initiatives and encourage communities to take action. To further support your efforts, download our 2024 Editorial and Holiday Calendar today.

PR

PR Planning Allocation Budget Programs

B2B Marketing Zone