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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360

Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting.

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Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

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Inside The Global ABM Conference 2023

B2BMarketing.net

This discussion was based on the findings of our recent Propolis Community Sprint and survey on ABM. Some of the top tips for making ABM central to your strategy include: securing buy-in from the leadership team; aligning fully with sales; and defining ABM clearly for your business. Ai and innovation Think Big. Start Small.

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Top 13 B2B Content Marketing Trends To Watch In 2024

SalesIntel

We have listed 13 content marketing trends that will equip you to tackle whatever the rest of 2024 brings your way. Community Building: Social media lets you create a community around your brand where people can share their experiences, ask questions, and support each other. What is B2B Content Marketing?

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Getting To Know Kate Nettenstrom, Our New Head of Client Services

Walker Sands

She was recently elevated to Vice President, Client Services thanks to her knack for navigating complex situations, serving as a thought partner to her clients’ marketing leadership teams, and building bridges across the agency. Other times, it’s workshopping a teammate’s voiceover and hyping them up before an important call.

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Share thought leadership content via avatars on metaverse platforms.