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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. So make it count.

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Top 10 Demand Generation Tools for 2024

Oktopost

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness.

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Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024

DealSignal

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. Additionally, when you leverage your marketing team’s talents, that increased output of content can help trend brand awareness upwards—meaning outreach isn’t always cold.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion in 2024. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

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Campaign management software: What can it do for you?

Martech

creative, media, brand, legal, etc.) Many also include the functionality to engage with the list members via email or to create campaigns that are running on other channels (like paid ads) and connect to data sources to import data from those channels. We’d like to know how it’s been for you.