Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Advertising Agencies 133

Advertising Agencies Advertisements Advertising Media 133

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Expanded Reach CTV allows advertisers to reach a vast and diverse audience that extends beyond traditional television viewership.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

illumin

MARCH 7, 2024

Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. million viewers in 2024 and will grow to a whopping 165.4 This service will bring new audiences and new opportunities to the world of streaming advertising. This fractures the streaming landscape.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Here you’ll gain a foundational understanding of programmatic advertising and how you can leverage it to reach and engage your audiences. It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Snapchat reports a 17% increase in revenues.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Martech Advisor

OCTOBER 24, 2019

The advertisers who stand to benefit the most from a localized programmatic strategy are multi-location brands, agencies who service them, and local media groups seeking to localized audiences for national campaigns. Structured data and audience segments have traditionally been leveraged as the most effective means for targeting.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing & Strategy Marketing Strategy 46

Martech Advisor

NOVEMBER 5, 2019

Audience management strategy is already a maturing space, with many marketers having connected the dots between audience selection, targeting, campaign optimization and measurement. This in turn will be another strong reason for advertisers to deliver more high resolution, 4K ads to their target audience.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126