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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% Now with “AI” inserted in every other sentence.

Trends 99
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Why You Need a Trusted Marketing Agency Partner in 2024

Blue Flame Thinking

Firms with billions of assets under management navigate and aggregate data from third-party providers to keep their websites compliant. Startups and non-profits generate awareness and demand for new products and meaningful social services. And we know that if we do that right—in 39 years—you might beat our longest-tenured client.

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

chiefmartech

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

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Most Ad Agencies Are Not Ready for AI

Bionic

WPP is spending $317 million in 2024 on a system called IQ. Eric Franchi ponders, “Given how fast these tools are coming online and the capabilities and some of the things that that that we’re seeing with startups, I just wonder if it’s going to be a new breed of agency that is people light and technology adept.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

I had a lot of rejection at first because of my strong background focused on media, but then social media happened, and I dove in head first by creating a popular aggregate site for women in comedy, and grew my SEO and promotion chops. Which productivity tech app(s) do you rely on the most?

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Top 15 Fastest-growing UK Startups to Watch in 2024

Sage Marketing

As 2024 starts up we have already identified the future trailblazers, the best tech startups that will set the world ablaze in the upcoming year. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024. This unique, highly focused approach put them on our list of UK startups to watch.

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Top 15 fastest-growing UK startups to Watch in 2024

Sage Marketing

As 2024 starts up we have already identified the future trailblazers, the best tech startups that will set the world ablaze in the upcoming year. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024. This unique, highly focused approach put them on our list of UK startups to watch.