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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

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Acoustic gives tips on future proofing your martech stacks and highlight ‘trust’ as a key trend for 2020

ClickZ

30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform. Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. The best marketing conference for one person may not even make it into the top 10 for someone else. Various dates through 2020 in 23 major cities across the USA.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114
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Can’t-Miss Sessions at OpsStars 2022

LeanData

According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Further, a tighter alignment of go-to-market (GTM) teams can drive a 100-200 percent increase in return on investment (ROI) for digital marketing initiatives. Wednesday, September 21, 4:00 pm.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. One company’s tolerance for data quality will differ from another based on various factors, including the solution sold, the markets served, and the level of granularity required.

Purchase 130
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The Anatomy of a Modern Marketing Org

Litmus

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.