InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. Market Presence. The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. In theory, this should make marketing’s job easier.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 121

B2B Marketing Enterprise Management B2B Work Management 121

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Marketers need to create new opportunities for customer success.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. As a result, marketers no longer had the luxury to build expansive campaigns. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. Read next: How AI lets marketers create human-centric CX at scale. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 in 2020, now it’s 71.2. points this year.

Forrester 100

Forrester Verticals Business Case Studies 100

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. It’s time to get real.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. The best marketing conference for one person may not even make it into the top 10 for someone else. Various dates through 2020 in 23 major cities across the USA.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

ClickZ

NOVEMBER 28, 2019

30-second summary: Acoustic is the largest independent marketing cloud, offering marketers purpose-built solutions on an innovative open marketing platform. Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement.

Marketing Automation Services 89

Marketing Automation Services Work Management Marketing Management Trends 89

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales.

Account Based Marketing 62

Account Based Marketing ABM Marketing AI Statistics 62

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Conversica

JUNE 8, 2021

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 97

Enterprise Management B2B Marketing Work Management Marketing Management 97

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Content4Demand

JANUARY 10, 2020

Scottsdale is lovely this time of year… B2B Marketing Exchange. When: May 3-6 Where: Austin Convention Center Austin, TX Forrester and SiriusDecisions have joined forces, creating a powerhouse of insights, products and services in the B2B community. B2B Marketing USA Ignite 2020. INBOUND 2020. INBOUND 2020.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

LeanData

AUGUST 19, 2022

According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Further, a tighter alignment of go-to-market (GTM) teams can drive a 100-200 percent increase in return on investment (ROI) for digital marketing initiatives. Wednesday, September 21, 4:00 pm.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. Change is inevitable with this increased demand for online purchasing channels and the fact that 94% of manufacturers say that they will change their market strategy despite the economic uncertainty.

Trends 98

Trends Digital Transformation Forrester Order 98

6sense

SEPTEMBER 15, 2020

Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. 6sense maintains momentum by aligning #sales and #marketing, providing visibility into buyers, and orchestrating the modern customer journey with #AI.

Lead Ranking 62

Lead Ranking Cold Calling Advertising Agencies Forrester 62

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Biznology

NOVEMBER 4, 2019

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. Here’s a lineup of top-quality conferences to add to your 2020 calendar. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. February 24-26, Scottsdale, B2B Marketing Exchange.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. of the market share.

Enterprise Management 96

Enterprise Management Work Management Paid Search Agency Marketing Management 96

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Zoominfo

JUNE 27, 2022

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. One company’s tolerance for data quality will differ from another based on various factors, including the solution sold, the markets served, and the level of granularity required.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Conductor

NOVEMBER 11, 2020

To say 2020 has been an interesting year would be a vast understatement. That means getting input from some of the top marketing and search experts, as well as fellow Conductors, regarding the top SEO priorities and SEO best practices. SEO proved to be a foundational pillar brand’s marketing strategies.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. And like all of our predictive models, it continually learns, so it adapts as your product, market, and buyers change and evolve over time.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

6sense

DECEMBER 1, 2021

Your Marketing Automation Platform (MAP). Savvy RevOps teams know that the size, quality, and capabilities of any given ABM platform’s CDP are tremendously important, as is the core application of AI. For instance, 6sense has AI ingrained deeply into our CDP, so it’s constantly absorbing new data and learning from it.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62