LeadsRX
JUNE 28, 2021
magazine’s list of Best Workplaces for 2021 , a designation that AJ Brown, CEO and co-founder of LeadsRx, is proud of, yet not surprised by. AJ cited a 44% increase in business over 2019, despite the challenges of 2020, and he credits LeadsRx employees for the success and growth. We are happy to be included in Inc.
Oktopost
APRIL 22, 2019
Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. 2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. This cacophony of attribution solutions has created an ironic situation.
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ClickZ
AUGUST 19, 2019
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. Prior to Measured, he co-founded Conversion Logic.
TrustRadius Marketing
JUNE 26, 2019
Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Oracle Responsys features rich analytics to meet the task of performing attribution analyses of various elements across segments, channels, and display device. We also leverage the Program feature to create multi-touch campaigns.
Parse.ly
DECEMBER 21, 2020
While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation. An Attribution Model Built for Content, Not Ads. Content marketing is a long-term game, and, unlike something like pay-per-click ads, attribution can be harder to determine.
InsightSquared
JULY 1, 2019
In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. Key Findings of 2019. Multi-touch attribution. Methodology.
DemandBase
APRIL 2, 2019
In 2019, B2B marketers should expect precision from their ad campaigns and a personalized touch to help grab the attention of their intended audience. Or you can insert the industry or vertical, a zip code or even a custom attribute. Choose personalization that makes sense for your campaign. CTA dos and don’ts.
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