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Display advertising trends: The 2019 infographic

Bannerflow

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend. What to expect from this blog: How adding video to your display ads gets results. Which banner sizes are the most popular. View 2019 display advertising trends infographic. Display ads with a video have 18.4%

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Search ads can increase businesses brand awareness by up to 80 percent. (

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

During the long pandemic year – and since – adding a video to your campaign creatives has proved a useful and engaging strategy. Indeed, in 2019 we found that display ads that used video as part of their creative received 68% better CTR. What is in-banner video? Why are there so many different sizes of display ads?

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5 display advertising trends your retail brand needs to know

Bannerflow

In 2020, Bannerflow research found that Black Friday saw a 57% better click-through-rate (CTR) compared to the average day for display advertising. A huge jump in attention compared to 2019, rising from 25%. Shopping day uplift fell from 50% to 21%, 2019/2020 respectively. better CTR.

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4 key strategies for overcoming banner blindness

Bannerflow

Bannerflow data shows ads that those who apply the latest in rich media and personalisation technology have far higher engagement and click-through-rate (CTR) than those without. Read on to discover our top 4 tips for overcoming banner blindness… What is banner blindness? Ads have 18.4%

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7 ways to increase mobile display advertising performance

Bannerflow

Mobile ad formats for display advertising usually fit somewhere between 320×50, larger ad formats 300×250 and full-screen interstitials of 320×480. Due to their smaller format and limited share of screen space, mobile banner ads have to optimise on copy, design and innovation. Stay relevant to your customers.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Rather than showing one more banner ad that might disrupt the UX, native advertising shows ads that look less like ads.