Engagio
JULY 18, 2018
In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. How organizations are structuring their teams to support ABM.
Oktopost
MARCH 2, 2020
When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.
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SnapApp
DECEMBER 4, 2017
That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). There are a lot of content marketing statistics shown below. Social Media Examiner. .
Full Circle Insights
FEBRUARY 28, 2021
Marketing spend: Time to invest in people. How Successful B2B Marketing & Sales Teams Use Analytics to Drive Revenue. Martech spending is up, but what about ROI? Be the Engine that Drives the Revenue Train: 5 Tips on Marketing Plans for 2019. The Marketer’s Guide to Not Getting Fired Out of a Cannon.
Convert
OCTOBER 4, 2022
You’ll notice that most of your potential clients spend most of their marketing budget on advertising. The CRO market’s size on the other hand was valued at USD 771.2 Million in 2018 and is projected to reach USD 1932.2 Follow the conventional sales process and map out the buyer journey.
SnapApp
MAY 30, 2017
This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . . And, that trend looks set to continue into 2018. . . Sounds promising, right? .
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
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