benchmark multi-touch 
The Point
JANUARY 17, 2019
In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling.
InsightSquared
JULY 1, 2019
In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.
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Valasys
SEPTEMBER 26, 2019
Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market.
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 That includes: Multi-attribute lead scoring across sales and marketing touches. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. An annual contract is required.
Vidyard
OCTOBER 27, 2019
An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.
SnapApp
JUNE 2, 2017
A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Either way, you’ll create an extended multi-touch campaign. Promote an industry benchmark assessment that asks prospects: how are you stacking up? back to top. .
Full Circle Insights
MAY 5, 2021
For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. Got CMO Skills?
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