Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Marketing Insider Group

MARCH 18, 2020

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? According to a 2018 report by HubSpot, LinkedIn is 277 percent more effective in generating leads than Facebook. Don’t Take Yourself So Seriously. Be Adaptable and Update Your Strategy as Needed.

Social Media 96

Social Media Work Management Marketing Management Budget Programs 96

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). Increasingly, marketers are letting the interests and attitudes of their audiences guide planning more so than general demographics and region. B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ).

Stats 40

Stats Planning Content Marketing Content 40

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? According to a 2018 report by HubSpot, LinkedIn is 277 percent more effective in generating leads than Facebook. Don’t Take Yourself so Seriously. Be Adaptable and Update Your Strategy as Needed.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40