Remove 2017 Remove Digital Marketing Funnels Remove Distribution Remove Storytelling
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23 Content Marketing Predictions for 2017

Contently

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Erin Nelson, marketing editor.

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From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

It’s a well-known mantra for anyone in the world of marketing: as attention spans decline, viewership will also inevitably fall. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. Moving from advertising to storytelling.

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Why the "Pivot to Video" Is Misguided

Hubspot

After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more? No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. August 7, 2017.

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20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. joderama Click To Tweet.

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. What Is Outbound Marketing? Types of Outbound Marketing Channels. Inbound Vs. Outbound Marketing.