B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Martech

AUGUST 19, 2022

Forging a mutually beneficial relationship between marketing and IT is vital. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Martech skills.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

Allocadia

DECEMBER 22, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Are you donning your boxing gloves?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. Here are some ideas to help you keep the peace and keep your content marketing team productive. Since 2017, empathy’s value in the workplace has been steadily on the rise.

Process 110

Process Marketing Budget Creation SME Content 110

B2B Marketing Directions

JANUARY 14, 2023

So, the marketing technology universe has grown by an astounding 6,521% since 2011. Data science has also become an integral aspect of marketing at many companies. In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Here’s a good read from late 2017 on AI and marketing that can get you started! Increase— 50%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

JANUARY 25, 2018

There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Allocadia

APRIL 5, 2019

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. It’s all about context and in reality marketers don’t know how to use this data within the proper context. Furthermore, many of their systems are not properly integrated, and/or their strategy did not plan for it.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Content Standard

AUGUST 29, 2016

But no matter where your expertise may lie and where your brand falls in the ever-expanding content marketing industry, you do need to know what to prioritize. The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. Live Stream Video.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

QuanticMind

NOVEMBER 16, 2016

Every individual marketing channel is its own constantly-changing ecosystem with its own rules of engagement! But there are strategic ways to approach even this challenge that can be informed by your existing digital advertising plans, as we’ll cover shortly.). In one study of UK internet users, eMarketer found that by 2017, 27% (14.7

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

KEO Marketing

JULY 5, 2017

In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.

Trends 48

Trends Allocation Planning Marketing Budget 48

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

ClickZ

SEPTEMBER 5, 2019

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs. Agencies are often required to access the solution and submit data.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing Budget 97

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). Poor marketing is the reason 14% of businesses fail. (

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Lastly, design is important.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Content Standard

AUGUST 27, 2018

This shift comes at a time when all types of marketing are being held accountable for business impact. Pressure to measure and prove return on investment is mounting across all marketing sectors. We need data to prove the value of marketing and constantly monitor and optimize performance for the best results.

Distribution 51

Distribution Organization Marketing Attribution Advertising Agencies 51

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017. Ascend2. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Marketing Graham

SEPTEMBER 13, 2019

But it now seems that figure may be out of date – it’s time to rethink my budget benchmarking. Gartner recently released their CMO Spend Survey 2019-2020 , and it showed the average marketing spend in North America and the UK was 10.5% However, every marketing manager should be able to calculate ROI.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

Allocadia

APRIL 16, 2019

Our success helping Marketing teams become more accountable requires a very important, foundational element to lead off: Marketing departments who focus on a strong relationship with Finance and Sales will be far more successful using spend data to drive decisions. Are there line items or details you could exclude from future budgets?

Enterprise Management 40

Enterprise Management Budget Programs Work Management Planning 40

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Webbiquity

FEBRUARY 10, 2015

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 54% of B2B marketers said they have generated leads from social media. ( The average B2B marketing budget is about 2% of revenue. ( The highest paying marketing jobs are in B2B. (

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Full Circle Insights

SEPTEMBER 30, 2020

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. CEOs will demand more marketing metrics. Optimize Your Marketing Mix in Salesforce. ABM Success Metrics.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JUNE 16, 2020

Full Circle customers realize huge marketing efficiency gains by following the Full Circle Method, which is a data-centric framework to allocate spend more effectively. It’s a four-part strategy: planning, achieving, optimizing and evaluating. Optimize Your Marketing Mix in Salesforce. Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

SEPTEMBER 8, 2021

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JANUARY 28, 2021

Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Guide to 2nd Half Planning with Campaign Insights. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98