2017 Buyer's Journey CMO Marketing Budget Creation 
KoMarketing Associates
JANUARY 18, 2018
That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.
KoMarketing Associates
OCTOBER 2, 2018
For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
KoMarketing Associates
APRIL 15, 2020
Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.
SnapApp
DECEMBER 5, 2016
With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017. LookBookHQ.
Full Circle Insights
FEBRUARY 8, 2021
Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.
Expert insights. Personalized for you.
236 
Let's personalize your content