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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

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Native Ads Vs. Display Ads: What are the Differences?

Outbrain

That was, in fact, the year that the first display ad was published. It was a banner ad, produced for AT&T by McCambley, and it looked like this: It’s interesting to note that the first ever online ad didn’t feature the logo of the advertiser. Battle of the Ads – Native Overtakes Advertising Market Share.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Indeed, native advertising is projected to make up almost 60% of display spending this year. But in order to achieve this effect, how do the rules of copywriting apply to native ads? In-feed ads.

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9 Alternative Digital Marketing Strategies You Shouldn’t Overlook

Outbrain

Marketing strategies exist so individual brands can stand out. But in an era when many brands, including your competitors, have a strong online presence and are employing the same marketing techniques you use, standing out can be challenging. On which platform will you advertise them? Optimizing for Voice Search Technology.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Table of Contents.