Hubspot

JUNE 22, 2017

In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising initiatives, and had the opportunity to spend two full days with one of their ad reps. In fact, it performed in the same neighbourhood as our other digital advertising initiatives. Cool beans.

Cost per Acquisition 78

Cost per Acquisition Paid Content Spending Facebook 78

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Inbox Insight

NOVEMBER 13, 2018

When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? For example, changes to Facebook’s news feed algorithm in 2016 meant some publishers lost almost half their Facebook audience overnight.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

PureB2B

OCTOBER 23, 2017

Concerned with Quality Lead Generation. Lead magnets are particularly useful for your content marketing team if your focus is on the quality of leads and not quantity. Now that you’ve created excellent, unique content that generates interest, it’s time to put your lead generation mechanisms into action.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

Hubspot

SEPTEMBER 1, 2016

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Native Advertising. Learn what goes into a modern content marketing strategy here. ). Inbound Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

SEPTEMBER 17, 2018

2016 saw a surge in the popularity of video as a content marketing format. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. This may be a segment of your company’s typical buyer persona. What has 2018 seen? Brand Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

seo.co

FEBRUARY 16, 2023

Both internal and external links are valuable in funneling traffic to your most important content assets. Paid advertising. Paid advertising is one of the more direct ways to promote your content. Submitting your content here has a potentially high payoff in terms of visibility, but it’s not exactly reliable. Transformations.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Here are 16 content marketing predictions that will strengthen your strategy in 2016. As marketers look for more ways to close deals at the end of the funnel, ROI calculators will become a best practice for brands.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. One idea is to invest in a bottom funnel piece that reveals intent.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance. Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

FEBRUARY 10, 2020

Bottom of the Funnel (BOFU). Bottom of the funnel (or, as we hip pros call it: BOFU) is, literally, the bottom of a marketing funnel. See below for Top of Funnel (TOFU) and Middle of the Funnel (MOFU). Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included). Bounce Rate. Buyer Persona.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance. Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98